PAO Veterinary Medicine
The question to Kenneth Smit
90% of the work of a veterinary surgeon consists of communicating. In other words: with only veterinary knowledge you no longer make it in practice. Doctors have to deal with personnel, customers and suppliers. Good communication is indispensable. The question asked by the Rural Pet Animal Executive and Training Co-ordinator of the PAO-Veterinary Medicine foundation is: “Give our members the tools to communicate with customers in a more decisive way”.
Our approach
Doctors are technically educated to a high level. But communicaton sometimes leaves much to be desired. This conclusion prompted the trainer to start with the custom-made Advice Sales and Negotiating training. Central questions in this training were “How do you convey the message” and “How do you get your advice accepted”.
