Managementtrainingen

Large Account Management (Selling for Account Managers)

Strategic selling to large customers requires good partnership. Account managers should be aware of what motivates the customer and should act as a trusted representative rather than as an opponent in a sales conversation. They must also be excellent negotiators, both internally and externally, who are able to influence political decisions and can deal with opposing interests. The Large Account Management training enables the account manager to function optimally in complex procedures that are of strategic importance to the organisation.

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